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Why Manufacturers Struggle with Supply Chain Visibility

In the world of manufacturing, supply chains serve as the backbone, playing a vital role in the smooth functioning of organizations. Meeting customer demands and ensuring operational success hinge on having the correct products in the right quantities at precisely the needed time. We found that a shared challenge resonates within the manufacturing industry – a struggle with efficiency, notably stemming from a deficiency in clear supply chain visibility. This article delves into the reasons why manufacturers commonly encounter hurdles in attaining transparency within their supply chains.

Supply Chain Visibility

What is Supply Chain Visibility?


Before diving into the intricacies of why supply chain visibility remains elusive for many manufacturers, it's crucial to understand what this term entails. Supply chain visibility refers to the ability to track and monitor products as they move through various stages of the supply chain. This encompasses everything from the procurement of raw materials to the delivery of the final product to the end consumer.


How Does Supply Chain Visibility Work?


Supply chain visibility relies on a combination of technology, data, and collaboration among different stakeholders. Here's a brief overview of how it works:


1. Integration of Technology:

To achieve supply chain visibility, manufacturers need to leverage cutting-edge technologies and advanced data analytics. These technologies provide real-time data on the location, condition, and status of products within the supply chain. The challenge we’ve seen in organizations is that have technology but do not have a solid data strategy. To learn more, check out our article 6 Reasons ERPs Fall Short in Supply Chain Management.


2. Data Sharing and Collaboration:

Successful supply chain visibility is contingent on open communication and collaboration among all parties involved. This includes suppliers, manufacturers, logistics providers, and distributors. Information sharing facilitates a holistic understanding of the supply chain, enabling quick responses to potential disruptions.


3. End-to-End Visibility:

A comprehensive approach involves gaining visibility across the entire supply chain, from the procurement of raw materials to the delivery of finished products. This end-to-end perspective is crucial for identifying bottlenecks, optimizing processes, and enhancing overall efficiency.


Why Supply Chain Visibility is Important

Supply chain risk

Now that we have a grasp of what supply chain visibility is and how it operates, let's explore why it holds paramount importance for manufacturers:


1. Risk Mitigation:

The global supply chain is susceptible to various risks, ranging from natural disasters to geopolitical uncertainties. Supply chain visibility allows manufacturers to identify potential risks and proactively implement strategies to mitigate them. This proactive approach minimizes the impact of disruptions, ensuring a smoother and more resilient supply chain.


2. Enhanced Operational Efficiency:

Visibility into the supply chain enables manufacturers to identify inefficiencies and bottlenecks. With real-time data and insights, they can optimize processes, streamline workflows, and enhance overall operational efficiency. This not only reduces costs but also improves the speed and accuracy of order fulfillment.


3. Customer Satisfaction:

In an era where customer expectations are higher than ever, supply chain visibility plays a pivotal role in meeting those expectations. Real-time tracking and accurate delivery estimates contribute to improved customer satisfaction. Customers appreciate transparency and are more likely to remain loyal to brands that provide a clear view of their supply chain processes.


4. Inventory Management:

Maintaining the right level of inventory is crucial for manufacturers. Supply chain visibility aids in accurate demand forecasting and inventory management. With better visibility, manufacturers can optimize stock levels, reduce excess inventory, and prevent stockouts, ultimately saving costs and improving cash flow.


5. Compliance and Sustainability:

Supply chain visibility is instrumental in ensuring compliance with regulatory standards and sustainability goals. By tracking the origin and journey of raw materials, manufacturers can verify compliance with ethical and environmental standards. This not only meets regulatory requirements but also aligns with the growing consumer demand for socially responsible and sustainable practices.


In conclusion, the elusive nature of supply chain visibility for manufacturers can be attributed to a combination of technological challenges, data silos, and the complexity of global supply chains. However, the benefits of achieving clear visibility are immense, ranging from risk mitigation to improved customer satisfaction. Manufacturers who invest in advanced technologies and foster collaboration across their supply chains are better positioned to navigate the complexities of the modern manufacturing landscape and emerge as leaders in their industries.

If you are struggling with data collection, harmonization, and analysis from multiple systems, we can help.

Our solution was built with you in mind. Find out how by booking a call below.

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